Quick definition

A link in bio is a single web page that groups several links, accessible from your Instagram, TikTok, X or any social media bio that only allows one clickable URL.

Example: linkforge.me/u/sarah can contain 5-10 links to your site, podcast, shop, calendly, etc.

Why does link in bio exist?

Instagram, TikTok and most social networks only allow one clickable URL in your bio. If you want to point to multiple things (your latest product, latest podcast episode, newsletter), you have no choice: you need an intermediate page that groups your links.

That's exactly what a link in bio does.

How it works (3 steps)

You create your page (e.g., on LinkForge) with your links, avatar, bio.
You copy your page URL (e.g., linkforge.me/u/yourname).
You paste that URL into the "Website" field of your Instagram/TikTok bio.

When a visitor clicks your bio link, they land on your page and pick where to go next.

What is it actually for?

Depending on your activity, the link in bio lets you:

Content creator: centralize YouTube, podcast, newsletter, sponsors.
E-commerce: promote latest products, promo codes, order tracking.
Coach / Consultant: book a call, free ebook, testimonials, program.
Artist: Spotify, Apple Music, concert tickets, merch.
Local business: menu, booking, map, click & collect.

The 4 essential features of a good link in bio

1. Performance

The page must load in under 1 second on mobile. Otherwise you lose 50% of visitors in 2 seconds.

2. Analytics

You must be able to see how many people click which link, where they come from, when. Otherwise you fly blind.

3. Customization

Colors, theme, fonts: the page must reflect your brand, not the tool's brand.

4. SEO performance

If your link in bio is indexed by Google, it becomes a free traffic channel.

LinkForge checks all 4 boxes starting with the free plan.

The most well-known tools

Linktree: pioneer, current leader, but limited.
Beacons.ai: US-focused, monetization-heavy.
LinkForge: modern stack, performance, AI analytics.
Bio.fm: budget option with heavy branding.
Carrd: customizable page builder but no analytics.

How to create a link in bio in 2 minutes

Go to LinkForge, create your free account.
Pick your slug (e.g., linkforge.me/u/sarah).
Add your avatar, bio, and 3-5 essential links.
Pick a theme.
Publish and copy the URL to your Instagram bio.

And done, your link in bio is live, free, with real-time analytics.

FAQ

How much does a link in bio cost?

Most tools offer a free version. Paid plans (Pro) hover around €7-10/month to unlock custom domain, advanced analytics and deep customization.

What's the difference between Linktree and a website?

A link in bio is designed specifically for mobile, loads faster, and focuses on conversion (3-5 clear buttons). A website is more complete but often less optimized for mobile/social context.

Can I have multiple links in bio?

Yes, many creators have one bio page per "role" (creator + shop + freelance). LinkForge Pro allows up to 5 pages per account.

Conclusion

The link in bio has become a standard for any creator or brand on social media. With LinkForge you can create one in 2 minutes, free, and track it precisely.

Create your free link in bio →