Customers Google your craft before they DM your workshop

Artisans, craftsmen, and specialty tradespeople in 2026 — woodworkers, ceramicists, leatherworkers, metal fabricators, and custom furniture makers — build demand through process Reels, portfolio posts, and maker-market content. But commissions and repair jobs start on Google. Clients search "[workshop name] custom furniture," "local leather craftsman [city]," or "handmade [product] near me."

If your link-in-bio does not index, they hire a competitor on Etsy, Thumbtack, or Google Maps alone.

LinkForge provides indexable /u/slug pages, custom seo_title and seo_description with craft specialty and location keywords, automatic sitemap inclusion, Open Graph previews for portfolio shares, and local SEO architecture that helps artisan hubs rank alongside Google Business Profile.

The artisan client journey

Touchpoint	Client intent	Hub priority	Metric
Instagram process Reel	"I want this craftsmanship"	Commission inquiry link	Quote request
Google branded search	"Workshop name services"	Hub ranks with specialty	Portfolio page views
Maker market QR	"Can you make this custom?"	Booking + portfolio links	Commission bookings
Referral share	"My table maker is incredible"	OG preview with work photo	Referral inquiries
Local search	"Custom [craft] [neighborhood]"	Bio keywords + GBP match	Discovery calls

Branded Google search and referral shares drive 50–60% of commission inquiries for independent artisans with indexed hubs.

Building your artisan hub

The commission conversion layout

Primary CTA (1 link): Commission inquiry form, quote request, or consultation booking. "Request a custom quote — free design consult" outperforms generic "Contact."

Portfolio (2 links):

Featured project gallery with materials noted
Process video or workshop tour
Price range guide or FAQ

Services (1–2 links):

Custom commissions
Repairs and restoration
Workshops or classes

Location (1 link): Workshop address, pickup hours, service area — embedded in bio text for local SEO.

Bio copy for artisan SEO

Keyword-rich, crawlable bio text targets craft + location queries:

"Oak & Iron Workshop — custom hardwood furniture and metal fabrication in Portland's Alberta Arts District. Handcrafted tables, shelving, and restoration. Commission inquiries below."

Ranks for "Oak & Iron Workshop Portland," "custom furniture Alberta Arts," and "metal fabrication [neighborhood]."

SEO for artisans and craftsmen

SEO element	Artisan use	LinkForge feature
Title tag	Craft + specialty + neighborhood	Custom `seo_title`
Meta description	Materials + commission CTA	Custom `seo_description`
Craft keywords in bio	Techniques, materials, styles	Indexable `/u/slug`
Portfolio share cards	Reel and project shares	Open Graph tags
Project updates	New featured work	Automatic sitemap
GBP alignment	Consistent URL on Google listing	Hub in GBP website field

Example configuration:

seo_title: "Oak & Iron Workshop | Custom Furniture & Metal — Portland, OR"
seo_description: "Handcrafted hardwood furniture and metal fabrication in Portland's Alberta Arts District. Request your custom quote today."

Independent artisans typically rank top three for "[workshop name] [city]" within 4–6 weeks when hub URL matches GBP and bio includes craft and neighborhood keywords.

Platform tactics for artisans

Instagram and TikTok

Bio link = hub. Pin commission link as Link 1 always. Reel end card: "Commission this piece — link in bio." Rotate Link 2 for featured project launches.

Google Business Profile

Set hub URL as GBP website. Google cross-references indexed artisan content with local craft queries — reinforcing map pack presence for specialty searches.

Maker markets and pop-ups

QR code on booth signage points to hub for commission inquiries and portfolio — tracking market-to-commission conversion in LinkForge analytics.

Referral networks

Interior designers, architects, and local retailers link to your hub — consolidating local SEO authority while showcasing your portfolio.

Seasonal rotation calendar

Season	Hub update	SEO keyword focus
Holiday	Gift commission link featured	"custom [craft] gifts [city]"
Wedding season	Custom table or decor link	"handmade wedding [product]"
Spring	Outdoor furniture featured	"custom outdoor furniture [area]"
Fall	Restoration services promoted	"furniture restoration [city]"
Monthly	New project in bio	Fresh crawlable content

FAQ

Can an artisan link page rank for local craft searches?

Yes. Custom seo_title with workshop name and specialty, indexable bio with craft keywords, and sitemap inclusion rank for "[workshop name] [city]" and "[craft] near me" consistently.

Should Etsy and my link hub share the same URL?

No — hub is the discovery layer, Etsy handles transactions. One hub preserves SEO authority and gives clients portfolio context before marketplace pages.

How many links on an artisan page?

Four to six. Commission inquiry, portfolio, services, location, reviews — focused to drive quote requests.

Do Open Graph previews matter for craftsmen?

Critical. When clients share your hub recommending your work, OG tags show project photo and workshop name — driving referral commissions from trusted recommendations.

Does sitemap update help when adding new portfolio pieces?

Yes. Automatic sitemap refresh signals Google to re-crawl after portfolio updates — keeping search snippets aligned with current work and specialties.

Your Reel shows the craft. Your hub books the commission — and ranks when customers search your workshop name tomorrow.

Launch your artisan hub on LinkForge — free →